This is an A-Z typographic series illustrating the Primary Nature typeface I created.
Each illustration and animation was made to represent each character. I created one for A to Z as a personal project. Each animation has its own custom audio.
This alphabet was born out of a desire to include text in my work and to have it so that it wasn't immediately accessible. My goal was that the message in each piece of work would become a part of the visual and would create layers in each piece.
I prefer that the aesthetic of the art takes precedent over the message and that the viewer, if they were curious about the text, would look into the symbols further to decode it. I didn't wish to distract from the visuals with text.
Using a similar approach as I take with leaves and flowers, I rearranged the letters from the regular alphabet into new shapes by splitting the letters and rotating and flipping the pieces into new forms. The process of iterating each letter into so many new shapes was a lot of fun to do and left me with over a thousand options to be whittled down to 26 cohesive characters that would work best in a typeface together and that I was happy with.
This is the typeface I have chosen to use in my art as it is unique to Primary Nature.
